Surprise boxes vs. subscriptions

Welcome to the wonderful world of surprise boxes and subscriptions! Did you know that some people spend more money on monthly surprise boxes than on their daily groceries? In this blog post we will compete between these two popular concepts and help you make the right choice. Are you ready for a world full of surprises? Let's dive in!

What are surprise boxes?

Surprise boxes are an emerging trend in the world of e-commerce, where consumers have the opportunity to receive a box with varied products without knowing in advance exactly what is inside. This concept has gained popularity in recent years because of the excitement, convenience and elements of surprise it brings.

How do surprise boxes work?

When ordering a surprise box, the consumer usually chooses a specific theme or type of products that they find interesting. The seller then selects random items within that theme and puts them together in a box. The entire process of selection and packaging is usually done by the seller, which creates an element of surprise and excitement when unpacking the box.

Example: BoldBox

A well-known example of a surprise box is 'BoldBox', a monthly beauty box that provides subscribers with a selection of high-end cosmetics and skincare products. Every month, subscribers receive a new box with various products, ranging from facial masks to lipsticks from renowned brands.

Benefits of surprise boxes for consumers

Surprise boxes offer various benefits to consumers, including:

  • New product discovery:
    • By receiving different products in one box, consumers can be introduced to new brands and products that they might not otherwise try.
  • Convenience and time saving:
    • Ordering a surprise box ensures that consumers receive a diverse selection of products at once, saving time searching and ordering individual items.
  • Element of surprise:
    • The moment of unpacking a surprise box brings a feeling of joy and excitement, making it a fun and unique experience.
  • Value for money:
    • Surprise boxes are often priced at a lower rate than the individual purchase price of the products contained within, giving consumers value for their money.

In short, surprise boxes offer consumers a fun and diverse way to discover new products, while offering convenience and value. Consider ordering a surprise box for yourself or as a gift for a loved one and be surprised by the contents!

What are Subscriptions?

Subscriptions are agreements whereby consumers regularly, usually monthly, receive a specific product or service at a predetermined price. Popular subscriptions can range from meal boxes, beauty products to streaming services.

Examples of subscriptions:

  • HelloFresh: a meal subscription where recipes and ingredients are delivered to your home every week.
  • Birchbox: a beauty subscription with monthly deliveries of luxury cosmetics and skincare products.

What are Surprise Boxes?

Surprise boxes, also known as mystery boxes, contain a range of products that the consumer usually does not know in advance. The idea is that the surprise of the contents adds value to the experience of receiving the box.

Example of a surprise box:

  • The Secret Book Box: a monthly box containing a new, surprise book and nice goodies for book lovers.

Important Considerations for Consumers

When choosing between a subscription and a surprise box, there are several aspects that consumers should take into account:


  • Predictability: Consumers know what to expect every month.
  • Customization: Subscriptions can often be adapted to individual preferences.
  • Fixed costs: The price is usually fixed, which makes budgeting easier.

Surprise boxes:

  • Excitement and Novelty: The element of surprise can provide excitement and discovery.
  • Variation: Consumers get a mix of products they might not otherwise buy.
  • Experience: Opening a surprise box can be a unique experience.

In short, the choice between a subscription and a surprise box depends on personal preferences. Whether you enjoy the predictability of a subscription or the excitement of a surprise box, both options offer unique benefits that suit different consumers.

Advantages and disadvantages of surprise boxes


  • Ease: Surprise boxes offer a convenient way to discover new products without spending hours scouring online stores or visiting physical stores.
  • Element of surprise: Receiving a surprise box can add an element of excitement and excitement to the shopping process, especially for people who love surprises and are curious about what's inside.
  • Pampering: For many people, receiving a surprise box feels like a gift to themselves, which can evoke a feeling of pampering and self-care.


  • Possible disappointment: Because the contents of a surprise box are not known in advance, the recipient may be disappointed if the products do not meet their expectations.
  • Lack of control: Unlike manually selecting products, the recipient of a surprise box has no control over what they receive, which can lead to receiving products they don't need or want.
  • Price vs. value: It's important to note that some surprise boxes may be more expensive than if you were to purchase the products individually, which can lead to the perception that the value of the box does not outweigh the cost.

Example scenario: Imagine that you have ordered a 'Beauty Box' from the brand 'Glossy Beauty'. You open the box with excitement, but find products that do not suit your skin type, leaving you disappointed with the contents.

The benefits of surprise boxes can be attractive to people who enjoy discovering new products and enjoy the element of surprise. On the other hand, there are also disadvantages that counterbalance this, such as the risk of disappointment and the lack of control. It is important to weigh these aspects before deciding whether a surprise box is something for you.

The pros and cons of subscriptions

Subscriptions have become increasingly popular in modern society as a way to consume various products and services. Let's look at the pros and cons of subscriptions so you can make an informed choice.


  • Predictability: With subscriptions such as the Philips OneBlade razor blades you regularly receive a new stock at a fixed price, so you don't have to buy individual products every time. This provides financial security and convenience.
  • Choices: Brands such as HelloFresh offer meal box subscriptions with different dishes to choose from. This allows you to discover new recipes and broaden your culinary horizons.
  • Cost reduction: Subscriptions for services such as Netflix combine multiple services into one package, saving you money overall compared to purchasing each separately.


  • Possible dullness: With subscriptions such as Weight Watchers who follow a fixed diet plan, you run the risk of getting stuck in a monotonous routine. This can lead to a lack of variety and creativity in your meals.
  • Obligations: Some subscriptions, for example from Gymshark fitness clothing, require payments for longer periods. This can lead to commitments that are difficult to break if your needs or preferences change.

Comparison table

Aspect Advantages Cons
Predictability Regular delivery & fixed price Possible rut & lack of innovation
Choices Variation in products/services Longer-term obligations
Cost reduction Bundling of services for lower costs

By carefully weighing the pros and cons of subscriptions, you can determine if it's the right choice for your needs and lifestyle. Stay aware of the details and make minor adjustments as necessary to get the most out of your subscription!

Which option suits you best?

The conclusion of the blog article discusses the main points of surprise boxes and subscriptions and makes a recommendation based on personal preference, budget and needs. Readers are urged to think carefully about their choice between these two options and make the best choice that suits their individual situation. Good luck making your choice!

Frequently asked questions about Surprise Boxes

What types of products can be in surprise boxes?

Surprise boxes can contain all kinds of products, depending on the theme or the provider of the box. Think of beauty products, snacks, books, gadgets, decoration items, and even special themed boxes such as wellness, pets or hobbies. The nice thing about a surprise box is that you don't know in advance what is inside and are therefore surprised with a varied selection of products. So it really could be anything!

What are surprise boxes and how do they differ from subscriptions?

Surprise boxes are packages with various products that have been put together especially for you and usually contain an element of surprise. They can range from beauty products to snacks and often contain items that fit a particular theme or season.

On the other hand, subscriptions are contracts where you receive products regularly, but you usually know in advance what you will receive. For example, you can subscribe to a magazine or a meal box, where the content is more or less predictable.

So the main difference between the two is the element of surprise: surprise boxes offer an element of excitement and unpredictability, while subscriptions usually have more predictable content.

Are surprise boxes suitable as a gift for someone else?

Yes, surprise boxes can be a great gift for someone else! They contain a range of surprising products and offer a fun and varied experience. Make sure that the contents of the box suit the interests and tastes of the recipient. Many people enjoy receiving surprise boxes because of the excitement and curiosity that comes with them. It is an original gift that will certainly provide a lot of fun!

Can you order a surprise box once or are they only available as a subscription?

You can often order a surprise box once or take out a subscription, depending on the supplier's offer. It is wise to check the specific company website or information to see what options are available. Many suppliers now offer flexible options, so you can choose whether you want to place a one-time order or prefer to take out a subscription.

What are the advantages of a surprise box compared to a subscription?

The advantages of a surprise box compared to a subscription include that you have a unique experience every time because the content varies, the element of surprise provides excitement and fun, and you can become acquainted with new products that you might not otherwise try. In contrast, a subscription often offers more control and predictability over the content and frequency of deliveries. It depends on your preferences which option suits you best!

What are possible disadvantages of ordering a surprise box instead of a subscription?

A possible disadvantage of ordering a surprise box instead of a subscription is that you have less control over the contents of the box. Because it's a surprise, you run the risk of receiving products you don't like or already have. In addition, the price per box may be higher than if you take out a subscription. With a subscription you often have the option to adjust the content and frequency to your wishes, while you cannot do this with a surprise box. It is therefore important to weigh this before making a choice.

Are there specific themed surprise boxes available and how can you stay informed about them?

Yes, there are specific themed surprise boxes available depending on the company or store you buy them from. To stay informed about the availability of these boxes, you can regularly check the website of the relevant store, subscribe to their newsletter or follow them on social media. This way you won't miss a single new theme box that is offered and you will always stay informed of the latest developments. Have fun discovering nice surprises in these boxes!



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