Did you know that over 60% of the gifts given out at events end up in the trash? This shocking fact highlights the need for thoughtful and valuable event gifts. In this blog post, we take you into the world of Food and Wood, a company dedicated to creating unique and sustainable gifts. You will discover the popular event gifts they offer and why these gifts are not only appreciated, but can also have a positive impact on your events. Be inspired by the creativity and sustainability that Food and Wood incorporates into their products!

What are event gifts?

Event gifts are special gifts or promotional items given out to attendees, guests or visitors during events. These gifts can range from small logo items to more luxurious gifts and are designed to leave a lasting impression. Event gifts play a crucial role in the overall experience of an event and can contribute to branding and networking opportunities.

The different types of event gifts

Event gifts can be divided into different categories depending on the objectives of the event and the target audience:

• Promotional items: These are often practical and affordable items that make the brand visible, such as pens, notebooks, or tote bags. For example, the BIC Cristal pen, which can easily be printed with your company logo.
• Personalized gifts: These items are often specially made for the event and can range from custom key rings to luxury gift boxes. A great example is the Wine package from corporate identity company Elysium, which contains a selection of wines from local suppliers with a personalized label.
• Experience gifts: These are unique experiences that participants can enjoy, such as a voucher for a workshop or a free test drive of a new brand car. Brands such as Tesla For example, offer experiences in the form of test drives, which gives participants a direct connection with the brand.

The role of event gifts in branding

Event giveaways are a powerful marketing tool that help companies strengthen their brand. When attendees receive a gift that is well-designed and has practical use, they often associate the experience positively with the brand. Some of the benefits include:

• Visibility: By giving gifts with your logo, such as a Ritmo water bottle from Klean Kanteen, participants will continue to use it regularly and it will increase your brand awareness.
• Memory: A well-chosen event gift, such as the Moleskine notebook that attendees can use during the event, ensuring that your brand stays top of mind even after the event has ended.
• Emotional connection: Personalized gifts create a sense of appreciation and can give attendees an emotional connection to your brand.

Event Gifts and Networking

In addition to branding, event gifts also play a crucial role in networking opportunities. They act as conversation starters and view the networking environment in different ways:

• Social interaction: During events, participants can meet each other and use the gift as a talking point. A unique giveaway, such as a Polaroid camera, can encourage participants to take photos and share them with each other.
• Facilitating connections: When gifts are accompanied by a personal message or an invitation to contact, such as a handwritten thank you letter in a gift box, this can increase the likelihood that participants will want to connect on platforms like LinkedIn.

Contribution to a positive experience

Event gifts contribute greatly to the overall event experience. Guests who feel appreciated by a thoughtful gift are more likely to leave positive feedback and remain engaged with your brand. Some ways event gifts enhance the guest experience include:

• Increased satisfaction: When participants sit down with a well-received gift, such as a JBL Bluetooth speaker, they increase their overall satisfaction with the event.
• Creates positive associations: Event gifts that are useful and enjoyable will help attendees have positive memories of the event. This can also lead to repeat attendance at future events.

By strategically deploying event gifts, companies can maximize the impact of their events while strengthening their connection with their target audience.

The Unique Philosophy of Food and Wood

Food and Wood is a pioneer in the field of event gifts and distinguishes itself through its unique approach to designing and manufacturing sustainable gift material. Their philosophy is rooted in the principles of environmental friendliness, local cooperation, and attention to craftsmanship. These elements come together in their exclusive product range, which is not only aesthetically pleasing, but also offers a responsible choice for companies and individuals.

Sustainability as a Core Value

Sustainability is a guiding principle in Food and Wood's activities. The company is committed to reducing its ecological footprint through carefully selected materials and production processes. Examples of sustainable choices include:

• Bamboo: This fast-growing material is used in a variety of products, including Food and Wood's bamboo serving boards. Bamboo is not only strong and durable, but also biodegradable.
• Cork: Their range also includes cork coasters and products. Cork is a renewable resource that does not require the slaughter of trees and contributes to the preservation of forests.
• Recycled wood: By using recycled wood for cutting boards, for example, Food and Wood not only helps to reduce waste, but also gives new life to beautiful materials.

Local Products and Collaborations

Food and Wood attaches great importance to supporting local economies and craftsmen. This not only leads to economic benefits for the community, but also ensures the high quality of the products. Examples of local collaborations are:

• Swinkels Brewery: Food and Wood has teamed up with this local brewery to create unique beers that are gift-wrapped in stylish wooden boxes.
• Local Grocers: In collaboration with regional producers, Food and Wood selects local delicacies such as artisanal jam from De Gouden Lepel to add to their gift sets.

Traditional Craftsmanship

Essential to Food and Wood products is craftsmanship. Each item is carefully crafted with an eye for detail. Examples of craftsmanship techniques are:

• Hand painted designs: Food and Wood's hand-painted ceramic products, such as tableware and mugs, are a beautiful example of craftsmanship. These items are not only functional, but also artistic and unique.
• Traditional cutting techniques: Food and Wood cutting boards are crafted using traditional techniques that enhance the natural beauty of the wood, with each board retaining its own unique structure and colour.

Materials and Techniques

Food and Wood uses a range of materials and techniques, allowing them to present a diverse range of products that suit different events and occasions. Here are some key materials and their applications:

It is clear that Food and Wood does not only offer products, but also tells a story about responsibility, community and craftsmanship. This unique approach ensures that their event gifts are not only high-quality, but also meaningful and thus contribute to a better world.

Popular Event Gifts from Food and Wood

Food and Wood offers a nice selection of unique and practical event gifts that are perfect for different occasions. Below you will find a detailed description of some of the most popular gifts, with their features, benefits and suitable occasions.

Personalized Cutting Boards

One of the most appreciated gifts from Food and Wood are the personalized cutting boards. These cutting boards are not only functional, but also a stylish decorative element in the kitchen.

Characteristics:

• Made from high quality acacia wood for durability.
• Can be personalized with a name or a special date.
• Available in different sizes and shapes.

Advantages:

• Durable and strong, ideal for everyday use.
• Personal touch that makes a lasting impression.
• Perfect for home cooks and culinary professionals alike.

Occasions:

• Weddings
• Birthdays
• Anniversaries

Sustainable Tableware

Food and Wood's sustainable tableware is an excellent choice for environmentally conscious companies that want to show their appreciation for their customers while contributing to a better world.

Characteristics:

• Made from biodegradable materials.
• Set includes plates, bowls and cutlery.
• Minimalistic yet elegant designs.

Advantages:

• Reduces plastic waste and is better for the environment.
• Suitable for both formal and informal gatherings.
• Easy to clean and can be reused.

Occasions:

• Corporate events
• Family gatherings
• Picnics and outdoor parties

Unique Edible Gifts

Edible gifts are always a hit, and Food and Wood's unique edible offerings are certainly no exception. These products have been carefully crafted to provide a delightful experience.

Characteristics:

• Selection of artisanal cheeses, artisanal crackers and handmade jams.
• Parcels are beautifully wrapped, making them ideal for gifting.
• Local and sustainable ingredients.

Advantages:

• Suitable for various dietary preferences, including vegan and gluten free.
• Supports local producers and businesses.
• Offers an opportunity for culinary discoveries.

Occasions:

• Christmas and holidays
• Corporate parties
• Acknowledgements

Comparison Table of the Gifts

With this careful selection of event gifts, Food and Wood offers something for everyone, whether it is a personal occasion or a business setting. The combination of quality, durability and creativity makes these gifts an excellent choice for anyone looking for a unique and meaningful gift.

How do you choose the right event gift?

Choosing the right event gift can be a crucial factor for the success of your event. A good gift can not only increase the appreciation of your guests, but also contribute to the branding and image of your company. In this section, we will discuss different aspects that you should consider when making your choice.

1. Determine the purpose of the event

The first thing you need to do is to get clear on the purpose of your event. Is it a networking event, a product launch, or maybe an anniversary? Each purpose requires a different approach to gifts.

• Network meeting: Choose practical gifts such as the Moleskine notebooks which participants can use to take notes during conversations.
• Product launch: Give gifts related to the new product, such as a sample of your new perfume in a luxurious packaging such as Jo Malone's Wood Sage & Sea Salt.
• Jubilee: Go for something symbolic like a personalized pen from Cross, which reflects the long history of your company.

2. Know your target audience

It is important to understand who your target audience is. What are their preferences, interests and demographics? This insight can help you choose a gift that really speaks to them.

• Professionals: Consider high technology gadgets like the Apple AirTag, which help to find personal belongings effortlessly.
• Younger generations: Sustainable gifts such as reusable drinking bottles from Klean Kanteen can be well received.
• Customers: Think of luxury gifts, such as a box of handmade chocolates from Pierre Marcolini, which emphasize the exclusivity of your company.

3. Set a budget

Decide in advance how much you want to spend on gifts. It is important to stay within this budget, while still being able to offer something of value.

• Budget up to €5 per item: Think of printed pens or key rings.
• Budget between €5 and €20: Consider T-shirts or notebooks.
• Budget above €20: Luxury options such as Bluetooth speakers from JBL or designer tote bags from Herschel.

4. The message you want to convey

Your gift should convey a message that fits your brand identity. Think about the values and core messages you want to convey.

• Sustainability: Choose ecological gifts, such as organic hand soap from L'Occitane or recycled notebooks.
• Innovation: Technology-driven gifts such as smart home devices from Philips Hue can underline the progressiveness of your organization.
• Concern: Gift sets such as aromatherapy products from Neom Organics can emphasize the caring nature of your company.

5. Impact on branding and image

The choice of gift can have a direct effect on your organization's branding. Make sure your gift is not only functional, but also aesthetically pleasing and representative of your brand.

By following the above guidelines, you can choose the right event gift that will not only appeal to your attendees but also effectively contribute to your brand message and image.

Conclusion: The best selection of Food and Wood event gifts

In conclusion, the popular event gifts from Food and Wood not only offer a unique look, but also contribute to sustainability and environmental friendliness. By choosing these gifts, you not only make a lasting impression on your guests, but you also show your commitment to a better world. When planning your next event, we recommend that you consider these sustainable and unique gifts. This way, you can express your appreciation for your guests, while at the same time contributing to a more sustainable future.